If you’re anything like me, you loathe the time-wasting medium of social media. But as authors (especially independent authors), it is a necessary evil you must dabble with if you hope to market your books and your brand.
One of the things I dislike about Twitter, Facebook, Instagram, et al, is their addicting nature. Like a mermaid, social media sings its irresistible songs to seduce writers to waste their time scrolling through YouTube videos, poorly spelled memes, personal relationship drama, and an endless supply of images of pets and meals.
So how do you employ social media to benefit your writing career without it luring you into the rocks of distraction and shipwrecking your free time?
Well, have no fear, I am here to help.
The biggest obstacle you have to overcome is resisting the mermaid’s siren, and the biggest solution to that obstacle is to make social media harder to access.
And here are six ways to do just that:
1). Don’t download social media apps. Instead, force yourself to go through a browser which will take you a little longer to do.
2). After visiting a social media site, be sure to log out. By having to log back in every time to view them (through a browser), you’ve effectively removed the ease by which you can cavalierly access them.
3). Disable all notifications. If you’re not being alerted about a new post or message on social media, you won’t know if you’re missing anything. Keeping notifications on is like entering a bakery when you’re on a diet. Don’t enter the bakery, and don’t enable notifications.
4). Determine to visit social media only once a day (or two days). Pick mornings or evenings (or whatever time is good for you) and stick to it. This way you won’t feel the draw of checking social media every free moment you have because you’ve agreed that you’re only going to check them at predetermined times.
5). Have an accountability partner to help you limit your social media time and keep you focused on your writing.
6). For every 12 hours (or 24 hours) that you don’t check your social media, reward yourself with something nice . . . like a donut.
I hope these are a help to you. If you have any other suggestions, please share them in the comments section.